Tiffany's opens Blue Box Cafe

In the iconic movie “Breakfast at Tiffany’s,” Audrey Hepburn’s character Holly Golightly eats a croissant outside the famous Tiffany & Co. jewelry store while gazing longingly at the merchandise through the window.

While she never got to have a proper breakfast inside Tiffany’s, now you can: The Blue Box Cafe is now open on the fourth floor of the Tiffany & Co. flagship store, located at 727 Fifth Avenue in New York City.

The menu is in line with the brand’s reputation for luxury. For $29, you can nosh on avocado toast, truffled eggs or a smoked salmon bagel with schmear. For lunch, a flat $39 will get you a starter and main course. The New York-themed menu will change with the seasons but some sample offerings include the “Fifth Avenue Salad,” which features lobster and avocado and the C.L.T. sandwich, which stands for both creator “Charles Lewis Tiffany” and chicken, lettuce and tomato.

The fourth floor of Tiffany’s, where the cafe is located, is home to the store’s luxury home and accessories collection. The brand shared a picture of the newly renovated fourth floor on Instagram, and it looks like a Tiffany-lover’s dream come true:

Those who’ve been to the flagship store know it holds a pretty commanding position overlooking Fifth Avenue and nearby Central Park.

Getty Images/Mario Tama

“The café is yet another reason to visit our new fourth floor, and we hope it will draw customers up to experience the artfully composed home of Tiffany’s new luxury home and accessories collection of elevated everyday objects,” Richard Moore, the company’s vice president creative director who is overseeing the store and window design, told Vanity Fair.

The cafe is decked out in iconic Tiffany blue, right down to the chairs’ slip covers and the china plates, another style choice that the brand says is deliberate.

“Design of the space began from the idea of immersion in Tiffany—not only the feeling of being inside a blue box, but surrounded by Tiffany hospitality,” Moore said.

Tiffany’s hosted a launch party to christen the new space, with bloggers, celebs and other special guests in attendance.

Perhaps one of the cooler elements from the new fourth floor space, besides the cafe? This Tiffany blue and white ping pong table. We call the next game!

Even if you can’t afford to buy a single item at Tiffany’s, at least you can eat breakfast there!

Early visitors are sharing pictures from their visit, and the food looks almost as good as the space:

Сегодня побывала на открытие Blue Box Cafe, на четвёртом этаже Tiffany на пятой авеню. Мы пришли почти за час до открытия и уже было человек 10 в очереди. Самое ужасное это то что сегодня самый холодный день за последнее время, плюс очень сильный, морозный ветер. Так что за время ожидания, промерзли так что никакие танцы и кофе не помогли бы. Нам повезло и мы почти не ждали на кассе. Нас почти сразу посадили за стол. #завтракутиффани #кафе #магазин #пятаяавеню #красиво #вкусно #ньюйорк #сша #еда #любимыепионы #любимыйцвет #хорошийдень #доброеутро #nyc #newyork #tiffanyandco #breakfastattiffanys #peonies #favorite #amazing #goodmorning #greatday #openning #blueboxcafe #salmonbagel #delicious #foodstagram #cafe #placestogo

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Updated on 11/10/17.

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