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I do all the grocery shopping for me and my wife Karen. I thought I was pretty darn good at it.
I stopped to grab a few things and we needed peanut butter. It was not in it's usual spot, so scanning the shelf, I spotted little tubs called "peanut butter to go". I thought "brilliant" "perfect for camping". I got it home and Karen tells me the stuff has been around for years.
Okay, I don't always grocery "shop". Sometimes I just buy the exact same thing we have always bought.
I do try to pick up stuff that's on sale at least. And I check all the ad's every week.
I check the Ace Hardware, Lowe's AND Home Depot ads.